Fear is a terrible thing.
Even the word itself somehow manages to look a bit scary.
And fear comes in many forms.
The fear of doing something new.
The fear of failure.
The fear of upsetting colleagues.
And these last three Fears are particularly relevant to your private practice.
I consulted with a colleague in anaesthesia recently regarding his practice, and one of the things that really stuck out was his concern at what his colleagues might think if he started promoting his private practice ‘too much’.
I have heard the same sentiment many times before, yet somehow every time I do it catches me by surprise.
Because although it is never possible to promote your practice ‘too much’ it can certainly be done in a crass, unprofessional or counterproductive way.
Yet you are most unlikely to do that, because your own professionalism and (like it or not) conservatism in these things is likely to make you err far too much in the opposite direction, by keeping quiet rather than promoting your skills as you should.
And the other reason I am surprised is that the private practice universe is a rather strange place. People are so coy about their earnings, and so jealous of others (even in non-competing specialties). Supposedly adult, mature, caring doctors will even deliberately lie to scupper their colleagues’ private practices. You may recall the email where I talked about the consultant who deliberately overran his (very short) afternoon operating list to prevent his very new colleague operating on a private patient at the end of it.
That’s pretty pathetic, small-penised, small-testicled behaviour.
And if that’s your approach to life kindly bugger off and unsubscribe – the link is below, as usual.
I didn’t like two-faced supposed ‘colleagues’ when I worked in the NHS and I certainly won’t put up with them now that I’ve left.
In any case, the private practice pie is far, far bigger than most consultants realise.
There are quite literally hundreds if not thousands of people looking for consultants with your expertise right at this very moment, no matter what time of day or night you happen to be reading this email.
And they will jump at the chance to come and see you if you can just ‘get in front of them’.
Where are all these people?
Behind the computer screen in front of you.
By Dev Lall FRCS